Product Discovery

Dior Quête d’Essences

Project details

Dior

Popup store Doha Qatar

Category

Product Discovery

Discover Dior essences in the company of François Demachy, Dior perfume creator, on the pop-up podium in Doha airport.

By picking up a vial of natural essence, a film is triggered which immerses the customer in a visual and sound discovery of the raw material, thanks to an immersive system.

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