Chanel Brings Chance Eau Splendide  to Shoreditch with a Playful Pop?Up Experience

Chanel has added a touch of magic to London’s East End with the launch of its latest fragrance, Chance Eau Splendide. To celebrate this vibrant new scent, the luxury house transformed Chance Street in Shoreditch into a whimsical pop?up, offering visitors a playful, immersive journey into the world of Chance.

The exterior immediately catches the eye: a colorful, pop?art mural in the signature purples of Chance Eau Splendide brightens up the street and perfectly reflects both the fragrance’s lively personality and Shoreditch’s creative energy.

Inside, the experience unfolds like a multi-sensory playground. Guests could try interactive installations, games of chance, and even enjoy candy-floss treats inspired by the scent’s sweet and sparkling notes. A standout feature was the “Hall of Mirrors”, echoing the campaign film directed by Jean?Pierre Jeunet and starring Belgian singer Angèle, where reflections multiply and visitors are invited to get lost in a kaleidoscope of light and color.

The pop-up also showcased the full Chance collection, from Eau Tendre to Eau Vive, with a fragrant discovery bar and personalized beauty experiences, including makeup consultations inspired by the five signature Chance looks. Special events, like the Chance Street Soirée with DJ sets and cocktails, brought a celebratory and social atmosphere to the activation.

By choosing Shoreditch — a neighborhood known for creativity, street art, and cultural energy — Chanel seamlessly brought the joyful, spontaneous spirit of Chance Eau Splendide to life. The pop-up reminded visitors that sometimes, taking a chance can lead to unforgettable experiences.