B+Tube Cosmetic Gen-Z concept

B + Tube opens first store in Changsha, China, focuses on new digital interactive AI-powered experience,…

Swarovski ‘Crystal Studio’

Swarovski has launched Southeast Asia’s first Crystal Studio concept store, in Kuala Lumpur, Malaysia. Crystal Studio concept offers interactive…

Visit IWC watchmaking factory from home

An exciting new virtual experience will enable watch enthusiasts to explore IWC’s headquarters from their own…

Piaget launches first virtual boutique

Swiss based luxury jeweller and watchmaker Piaget has accelerated its digital presence with…

Burberry Selfridges Corner Shop

Burberry takes over the Selfridges Corner Shop Burberry has opened an immersive installation in Selfridges’ flagship creative…

DeBeers – Portraits of Nature

For the launch of their Couture 20/21 collection, high-end jewellers DeBeers wanted to enhance their showcase…

Rolls- Royce whispers: a digital world of curated luxury

UK – Rolls-Royce Motor Cars’ exclusive members’ club will offer rare products and experiences geared towards…

HUSH/LISTEN – An Augmented Reality Record

HUSH recently unveiled HUSH/LISTEN, a ‘record’ that, through the use of a custom-made Instagram filter, plays…

Burberry brings products to google search through augmented reality

Burberry has launched a new Augmented Reality (AR) shopping tool through Google Search technology. The AR…

Luxury skincare brand Skinceuticals opening ‘labs’ in high-end markets

SkinCeuticals’ first-ever retail store, SkinLab, allows consumers to experience the brand in a whole new way.

Lexus Creates 3D Printed Car-Mice For iPads

Imagined by Lexus, this interactive installation uses iPads as interactive screens complemented by 3D printed cars…

Puma brings targeted hologram ads to car roofs for NBA All-Star game

PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate…

Back on Chanel J12 Vendôme event

For its biggest ever global watch launch, Chanel enlisted us to create the scenography for a…

Dior Storefronts Spring to Life

Dior augment window displays in malls across Hong Kong, Taiwan, Singapore and Malaysia over the holiday…

Dove Installs Plastic Vending Machine To Highlight Packaging Change

Dove now uses bottles made from 100% recycled plastic, something they wished to highlight in a…

Tiffany & Co. launches pop-up with Flowerbx in time for Valentine’s Day

Just in time for Cupid’s big day, Tiffany & Co. is offering bauble buyers a one-stop…

Pinterest launches augmented reality beauty product fitting feature

The photo-sharing social network Pinterest announced on January 28th the launch of a new feature called…

Nordstrom puts technology at the service of the customer experience in its flagship store in New York

Open since last October in Columbus Circle, in New York City, the Nordstrom flagship store is…

Canada Goose ‘The Journey’

A store without stock is rare or even very rare in retail. Canada Goose has oriented…

Clarins Lab: The future of store.

Clarins is unveiling an ephemeral space these days to encourage its community to “create the store…

Dior Makeup’s augmented reality Instagram filter turns you into a beauty vlogger

Dior Makeup is next to join the AR bandwagon by launching its 3Dior Instagram Filter. Inspired…

The connected customer experience at Faces

Back to basics for Faces which, after having operated for a time under the Wojooh brand,…

SK II Future X smart store

he Japanese cosmetics brand SK-II opened its digital concept store in Tokyo in June 2018. Called…

Lush Shinjuku shoppable window

Window shopping is a familiar term but Lush is one of the few brands making it…

Prada takes shopping experience to the next level

After settling down in Printemps Haussmann last September, Prada is now moving to Galeries Lafayette Paris…

Celine Haute Parfumerie boutique

The first ever Celine Parfumerie can be found on rue Saint-Honoré. The store is instantly recognisable…

Louis Vuitton’s new menu for growth: restaurants

French fashion house Louis Vuitton has opened its first café and restaurant within a store, picking…

dolor. neque. Donec elit. vulputate, amet, id, Aliquam libero. Donec