Valentino Vendetta

For the launch of the new Vendetta, we worked alongside the L’Oréal teams on the development and rollout of two experiences, in travel retail and retail worldwide.

Olfactory discovery. A phone booth set in the middle of the flow. You push the door, pick up the receiver, and the fragrance tells its story. A pause in a place where everything keeps moving.

Photo souvenir. A few steps away, visitors step into the world of the campaign and leave with their image. The brand keeps travelling long after the visit.