A spatial listening experience for Bottega Veneta

For the launch of the Italian label’s AW20 collection in the South Korean capital, Random Studio devised a spatial listening experience inspired by the neighbouring Hyundai Card Music Library.

Inspired by François Bayle sound diffusion system named the Acousmonium. Random Studio has imagine a unique room experience. A reflective inflatable structure in front of the building, the experience blended acoustic properties with architecture and aesthetics, nestling 24 speakers of various sizes into its voluminous walls to produce a three-dimensional sonic landscape, determined by the speakers’ varying frequency response.

The brand pop-up runs in parallel to the product display in the Bottega Veneta store next door. Silvery mirrored surfaces and inflatables play their sensory-evoking role there, too, inviting visitors to see and feel the vibrant garments and accessories merchandized carefully atop and around them.

Share

non ut ut elementum mi, felis facilisis elit. felis justo suscipit accumsan