B+Tube Cosmetic Gen-Z concept

B + Tube opens first store in Changsha, China, focuses on new digital interactive AI-powered experience, setting a benchmark for a new generation of beauty products.

Far from the traditional cosmetics industry, this concept aims to reach young consumers through expressive visual effects, connect online and offline channels in the physical space, create a smart interactive shopping experience and stimulate aesthetics of life and information about the beauty industry. At TikTok’able place.

Each display is accompanied by video tutorials and an interactive system for a smart makeup trial. Through the guidance and interaction of touch screens, the consumer can easily try the products in a real or virtual way, and can also check the products that are suitable for them in the video tutorials, or see other alternative products in the online store. line.

“We hope to encourage younger consumers to express their ideas about beauty. They love colors, shapes and textures, but at the same time, be careful not to pay for healthy skin.”

Lisa Yu, Founder and CEO of B + Tube

Storesize: 218 square meters
Location: Changsha, China
Photographer: Wen Studio