Burberry brings products to google search through augmented reality

Burberry has launched a new Augmented Reality (AR) shopping tool through Google Search technology. The AR tool allows consumers to experience Burberry products embedded in the environment around them, enhancing their research and shopping experience online.

When searching for Burberry items using Google Search on their phone, consumers can see an AR version of the product at scale against other real-life objects. For example, a user can place a TB bag next to an existing outfit to gain a better understanding of the product before purchasing and simulating the in-store experience.