Clarins Lab: The future of store.

Clarins is unveiling an ephemeral space these days to encourage its community to “create the store of tomorrow together.”

An immersive journey.

Nestled in the heart of the Parisian Marsh, the Clarins Lab has the ambition to provide its visitors with a brand new experience while collecting precious data on the future of its points of sale.

More physical than digital, the initiative was designed as an “immersive, interactive and experiential” journey around DNA and the House’s know-how. Always faithful to its mantra – that of delivering “the best of nature” through its care offer -, Clarins has here imagined a green scenography, between plant wall and XXL herbarium deciphered by the brand’s teams. In addition to skin diagnostics and express massages, a “Pick & Go” corner also allows you to compose a tailor-made weekend kit by selecting up to six beauty products in their miniature version.