Lush Shinjuku shoppable window

Window shopping is a familiar term but Lush is one of the few brands making it a reality. Its Shinjuku store in Tokyo uses the brand’s Lush Labs app to turn an in-window digital display into something shoppable. The store is using the screen to display the mood of the local area with specific products, as well as show curated collections and other drops. We love how Lush is making the store into something that can be shopped 24/7 through smart technology.