Amouage, American Dream

For this new AMOUAGE flagship in the United States, we have made possible the interactive fragrance consultation concept designed by the Héroïne agency through an interactive wall.

Accompanied by a sales assistant, customers are invited to choose a key ingredient or the intensity of the scent in the table consultation and see the juices corresponding to their selection criteria illuminated on the wall.

This experience can be lived in the American Dream mall.