Dolce & Gabbana, Light Blue Italian Zest
A customer journey imagined for Light Blue Italian Zest fragrance that plunges the client into the Italian lemonade universe. A scenario that can be adapted to the different podiums of the brand.
The BC distributes some personalised straws to invite customer on the podium and discover the perfume thanks to big jars.
On another side, a game on an iPad is proposed to create dedicated lemonade recipes linked to perfumes and to keep as a souvenir.