Dom Perignon, Lenny Kravitz pop-up
For the Dom Pérignon pop up store in Galeries Lafayette in Paris, we developed two interactives experiences on behalf of A.D.R Agency.
A unique experience of champagne solo testing was proposed with an interactive tray presenting 2 glasses of champagne (Blanc and Rosé).
The customer can discovered each cuvée with content on iPad by lifting the glass to taste it.
On the cellar side, an application was installed to invite customers to discover the different cuvée by scanning the bottles with the iPad.