Vacheron Constantin podium
For the GQ Men of the Year event in Louvre Abu Dhabi, we designed a podium for Vacheron Constantin and we developed all the experiences it offered.
The podium was also featured in the Dubai Mall during an animation for the brand.
Guests or consumers were invited to interact with the 3 showcases embedded in the podium:
Draw the perfect circle on the iPad to discover the “Patrimony” universe
Blow on the iPad to immerse yourself in the “Overseas” adventures
Find the right tunes on the iPad to trigger the “Fiftysix” music