![](https://byzance.world/wp-content/uploads/2020/02/NINA12.jpg)
Nina Ricci, Nina Rouge kinect animation
For the launch of the new Nina Rouge, we developed a Kinect animation on behalf of Retail-Digital 2.0.
An interactive experience where customers could virtually grab the red apple on a screen, play with it and share their video on social media.
The experience was deployed in various points of sales in Latin America.
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![](https://byzance.world/wp-content/uploads/2020/02/Nina-rouge-XP-update04-gameplay-02.jpg)
![](https://byzance.world/wp-content/uploads/2020/02/Nina-rouge-XP-update06-Capture-.jpg)
![](https://byzance.world/wp-content/uploads/2020/02/Nina-rouge-XP-update06-QR-code-02.jpg)
![](https://byzance.world/wp-content/uploads/2020/02/email-nina-ricci-update.jpg)