Cartier Baignoire, Watches and Wonders fair

An interactive experience proposal for the Watches and Wonders Geneva Fair 2018 to reinvent the way of discovering the history of Baignoire de Cartier.

Like a library scale, this independent structure is installed to make the contents of the library interactive and augmented via a rail-based display.

On the library, 3 books of textured colors and a black book marked 1920 are installed. They represent the animation trigger markers that the visitor will discover in the scanner screen with the elongated shape of La Baignoire.