SK II Future X smart store

he Japanese cosmetics brand SK-II opened its digital concept store in Tokyo in June 2018.

Called Future X Smart Store by SK-II, this concept store integrates facial identification and Artificial Intelligence technologies to create a unique dialogue between the store and the consumer.

Between interactive artwork, connected screens and facial recognition, visitors discover a digital customer journey designed for them.

A journey combining digital and physical, screens and shop, in order to offer an optimal experience between technology and customer experience.