Swarovski ‘Crystal Studio’

Swarovski has launched Southeast Asia’s first Crystal Studio concept store, in Kuala Lumpur, Malaysia.

Crystal Studio concept offers interactive digital touch points throughout the store, including shop window screens and interactive tablets.

Conceived as a dynamic and creative space, Swarovski’s latest retail offering elevates the in-store experience by providing a memorable, highly interactive, and socially-focused environment. Interactive, digital touch points throughout the store aim to enhance the purchase process, but also create an inviting space in which customers can immerse themselves into the sparkling world of Swarovski. The heart of the shopping experience is at the Crystal Bar, an immersive jewelry station where consumers can spend time discovering new products, curating looks with styling consultations from Swarovski’s in-store experts, and exploring product ranges virtually.