Coach Airways, ew air travel-themed boutique

The American fancy clothing company, Coach, has opened a new shop called Coach Airways at the Freeport A’Famosa Outlet in Malacca, Malaysia. This shop is designed like a 1950s airplane, using an old Boeing 747 plane.

The design includes old Coach logos, airplane seats, and even a pilot’s area. When customers come in, they get a card that looks like a plane ticket. The entrance to the store is like the bridge you walk through when boarding a plane.

On top of selling shoes, bags, and clothes, the shop also has a small cafe with drinks that remind you of airplane snacks.

Coach is working to become better known worldwide through various marketing strategies. Last month, they worked with Brawn & Brains Coffee to open the first-ever Coach Cafe in Singapore.