Piaget launches first virtual boutique

Swiss based luxury jeweller and watchmaker Piaget has accelerated its digital presence with a digital launch of a virtual boutique. 

This audacious expansion aims to break free from the limitations of traditional retail infrastructure by introducing a digital platform that provides the same kind of emotional and holistic brand experience – a new way of looking at the brand. It serves as an additional touchpoint for guests to explore, be engaged, educated, entertained, complementing and bridging the online experience to offline visits in a Piaget boutique.

Instructions on how to navigate seamlessly and comprehensively around the boutique will be prompted upon entering (through a web link at Guests will enter the virtual store with a panoramic 360 degree view and immerse in the world of Piaget Stories, creations and collections in-depth through navigational “moments of interest”.

Each digital pinpoint has a story to tell and brings the selected creation into focus. Details on the collection, technical specifications, pricing, product inspiration and related assortments can be viewed at a glance. From the iconic Possession and Piaget Rose jewellery to Altiplano and Piaget Polo watches, as well as exceptional boutique-exclusive creations, guests can learn all about Piaget’s finest within the displays. To make it even more interactive, a sharing function to communication and social platforms is also available. Furthermore, guests can invite friends and loved ones to walk through the digital journey together in real-time.

To further enhance the personal service, guests will be assisted with an automated chat box and journey access bar specially tailored to help find their dream piece. Guests can also select up to 4 of their favourite creations for comparison and as many into their personal wish list.

For the ultimate Piaget experience, guests who are interested to learn more about the Maison’s story or creations can arrange to speak to a professional representative by making a private virtual appointment. By doing so, Piaget aims to create a one-to-one relationship and establish a personal connection with the customer. Replies from the brand will be kept within 24 hours on weekdays to ensure service excellence. Enquiries beyond operational timings (weekdays, 10am – 7pm) will be promptly managed.



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