DIOR J’Adore Infinissime, ChinUp

For the launch of Dior J’adore Infinissime, we have developed an interactive photo animation named Dior ChineUp during in-store activations.

The customer is invited to scan a QR code with its smartphone, take a photo and choose a filter.

When the photo is ready, the customer can share-it with its friends and also send-it to a large screen installed in store to see its photo appears among all other.

For the olfactory discovery, we have developed a contactless solution with an air dry diffuser integrated inside a Dior Infinissime black dome. When the client is under the dome, the perfume is triggered.