Dolce & Gabbana, Dolce Peony
A relevant and original customer journey implemented in numerous points of sale for the launch of the new Dolce Peony perfume.
Around the thematic « Become the Princess of Flowers » different experiences has been developed:
The client can take a picture in front of the flower wall after participating to a digital bouquet tutorial, or she can create her own flat lay with the perfume and the products of the makeup collection.
Finally, clients can leave with their flower bouquet and their printed picture.